Bandit Talks B’dness with Biker’s Choice
Bandit talks with Richard Schafer, a head muckety-muck at Biker’s Choice, a world wide distributor of motorcycle parts and accessories.
Biker’s Choice is one of the world’s leading distributors and marketers of name-brand parts, accessories and apparel for the American motorcycle and the people who ride them. We are a wholesale distributor and do not sell directly to the public.
The Biker’s Choice catalog covers everything from wire and fasteners to fully-loaded “build-your-own” motorcycle kits and from spark plugs to the finest leather apparel available. We have always been known as a leader in quality parts, and that reputation is exemplified by the brands we represent and the brand names we develop. Biker’s Choice is a source for the leading brand names in the American V-Twin aftermarket industy. Company History: In 1971, a business-savvy entrepreneur saw the need for a good Harley® parts distributor in the New England area. He started NEMPCO (New England Motor Parts Company). With ten years of growth and success behind him, he brought on a veteran partner to focus on performance and replacement parts. In 1984, to further define the company’s position in the market, they began calling the company “Nempco – The Biker’s Choice.”
Today, Biker’s Choice is one of the most dynamic brand names with the highest-profile catalog in the industry. Unlike some companies in the industry, Biker’s Choice is run by dedicated, life-long bikers who understand the American motorcycle enthusiast.
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